How to ensure execution

Written by Seulbin on .


Startup founders are obsessed with finding the right answers to everything. Sometimes it seems as if if you decode the secret you’ll immediately be able to take your startup to success. But this forgets one important thing: Knowing what to do is not as important as actually doing it.

Prove your words

Written by Seulbin on .


Think about your biggest obstacle in taking your startup to the next level. Take out a blank piece of paper and write at the top of the page a description of the obstacle you want to solve. Done it? Good.

Failure to launch

Written by Seulbin on .


The Korean startup culture has matured a lot in the 4 years that I’ve been working with startups in Korea. In many ways Korean startups today are improving; but one thing seems to still be the Achilles heel: the inability to pull the trigger on what is perhaps the most important action for a startup. To launch.

The art of the close

Written by Seulbin on .

closed door


In a famous behavioral psychology experiment, the participants play a game where you need to go through open doors. Going through the doors allows you to discover paths, but closing the door would be permanent: you can never again open the door and that path is gone forever.

How to beat the system

Written by Seulbin on .



When my friend graduated from university, he started looking for work as a programmer. This was the late 1990s and companies were crazed about recruiting only the best and brightest programmers to create high quality development teams made of “ninja developers”.