This week I was invited by "Born2Global" to speak about the secret for success of the Israeli startups. Of course, there have been many books written on the topic, and countless of research. But here I will try to summarize my talk in a few bullet points. I focused on the differences between Israeli and Korean startups ? in other words, what is it that Israeli starts do and Korean startups do not (but should!).

There's a funny thing about running a company. Regardless of what the advertised "goals" of the company are, the employees know what the real goals are. In fact, it's a lot like a ship: the ship goes where the Captain turns to, not to where the Captain says he is going to.

One thing that many startup founders worry about, is what the startup will look like when it "grows up". Steve Jobs was obsessively concerned that Apple will end up looking like 'IBM'. Like him, many founders look at the established startups in envy: Facebooks looks a lot like Mark Zuckerberg; Amazon looks a lot like Jeff Bezos; Google is the image of Larry and Sergey; Microsoft is still very much in the image of Bill Gates; and the list goes on. How can we make sure our startup grows up with the right culture, behavior and characteristics?

Twitter is a big company. They have over 2,000 employees, more than $300 Million is annual revenues and 500 Million users (one of every 14 people in the world, including babies!). Nobody can deny that twitter is a successful company. They have also recently moved their headquarters into their own building in San Francisco. What can we learn here?